Compassion House Foundation Walk Her Way Fundraising Event

Walk Her Way 5K is a virtual run/walk fundraiser with a goal to raise $50,000 in support of Compassion House Foundation.

When creating the brand identity for the event I wanted to showcase woman of all different shapes and sizes and I wanted to showcase them feeling joy. Cancer is often a troubling time for families and I wanted the event branding to express a light heartedness.

I used the Compassion House Foundation brand turquoise but integrated it with a gradient of purples and pinks. I also utilized leading lines that created visual roadways and wrapped around the photos to create a sense of dimension. I juxtaposed the bold colour palette with black and white throughout the design pieces as well as photography.