SJ Marketplace Brand Identity

SJ Marketplace is a new store located south of Edmonton that built on the brand Sweet Jolie, a female clothing store. Even though it was building off the Sweet Jolie brand, SJ Marketplace needed its own brand identity. For the logo design I went for a more traditional vintage style logo with an illustration of the building itself. We worked with vendors to build an amazing sign, printed swag items such as t-shirts, mugs, and tote bags. We also created the collateral pieces for the grand opening including discount cards and invites. We also created their website for their launch date.